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Our Story

SF Excellent is a local brand in Malaysia that sells comfortable and elegant shoes for women. Founded since 2015.  Since then, the company has been growing everyday. We strive to be one of the top and best women's footwear available out there.

SF Excellent ladies’ shoes are 100% handmade. All products are 100% handmade by master shoemakers with a great attention to detail, each of them having more than 20 years of experience in making ladies footwear. Our brand aims to develop different types and designs of ladies footwear for all kinds of women, so that every woman who wears a pair of SF shoes feels special. That special feeling not only comes from the fact that our shoes are handmade but is also made-to-order. We made ladies footwear from raw material and sold finished goods which included a pair of ladies’ footwears such as heels.

Besides that, comfort is the most priority of SF Excellent consent about. SF wants our consumer to wear SF shoes feeling comfortable for wearing all day long. We did it. We strive to provide you an undivided experience when you first slip into our shoes.