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Placing an Order

Do I need to create a SF Excellent account to make a purchase?

You don't need to create an account to make purchases. However, we recommend that you set up a SF Excellent account to easily manage your orders, including saving your payment information, address details and viewing your order history.

How do I place an order?


  • Login to
  • Shop by browsing any of our products and see more details on each product page.

  • Click the "Add to Cart" button to add the size of your choice to your shopping cart.

  • View your selected items by clicking "Shopping Cart". To remove an item from your shopping cart, click the "-" button.

  • To complete your purchase, click "Checkout" and follow the instructions to complete the payment.

If you are interested in an item that not available, you can contact us by email or phone and we will try to find the item for you in any of our stores and arrange a mail order - subject to availability. 

When the purchased products will be sent out?

After we confirmed the payment received, your orders are processed within 3 working days for ready to wear products. While customize shoes will takes 7-14 working days. For orders placed on weekends and Public Holiday, they will be processed on the next working day. 

During public holidays and seasonal sales, some delays in orders and deliveries are expected. Our goal is to get your order shipped as soon as possible.

Please note that these are guidelines and you will be updated once the order is shipped.

How will I know that my order is successful?

After placing your order, you will receive an email confirmation. This does not mean your order has been accepted. After verifying the details, your order will be accepted and will be shipped. You will receive further email notifications after your order has shipped.


Our customer service team will contact you if there are any further details that need to be verified.

Can I cancel or amend any of my order details?

Unfortunately, once you have placed your order, we cannot change any details as we strive to complete your order as quickly as possible. Please note that we cannot add or remove items from an order, nor can we combine two orders into the same shipment.

Payment & Account

What are the payment method available?

Online Banking -, CIMB Clicks, Hong Leong Connect, Bank Islam, PBe, Alliance Online, RHB Now and FPX

All major Credit Cards - Visa and Mastercard

Debit Cards

E-Wallet - Boost, Grab Pay, TNGo, DuitNow

Which currency can I use to place my order?

All payments are processed in Malaysian Ringgit (MYR)

What are the benefit of having a SF Excellent Account?

You'll enjoy hassle-free account management where your payment information and address details are organized, view your order history and shipping details. You'll also receive our news and updates, such as new product launches and seasonal sales.


Besides that, you can enjoy the exclusive rewards from SF Excellent.

How can I enjoy exclusive rewards?

You can register for an account by filling up your particulars at the Sign Up page. Once already sign up, you can enjoy the exclusive rewards from us.


Can I amend my delivery address once the order had been placed?

Once an order has been placed, we do not encourage any revisions to the details as this may cause unnecessary delays. However, depending on the status of your order, we may amend your shipping details.


Once your order has shipped, we will not be able to make any changes to the address.

How will I know the delivery time?

All orders are processed to be shipped out within 3 working days for ready to wear products and 7-14 working days for customize items.

How can I track my order?

Once your order ships, we will send you a confirmation email along with your unique tracking number. You can use this number to track your order online.

What should I do If I receive an incorrect or faulty item?

We are sorry if you received an incorrect item, or if you think there was a problem with the delivery of your item. If this is the case, you should contact our customer service at with the following information: 

  • Proof of Purchase/Order Number

  • A short description of the issue

  • Supporting image(s)


How much is my custom-made shoes going to cost?

The starting price for custom-made sheos is from RM300.00. Each of the custom-made shoes come with different price, it depends on the design of the shoes. Price will be finalised once the design is confirmed.

When do I pay may order?

As we are making up a special style in a specific size, we will require full payment at the time you place the order.

How long does it take to produce my order?

It will depend on the difficulty of making shoes and the queue of the order, shoes could be finished in at least 14 working days in general.

Can I cancel or exchange my custom-made order?
All customized item are especially made for you, we are strictly NOT allowed to cancel or exchange your Custom-Made order.
All customized item sale are final and non refundable.